FSSAI bans use of ‘100%’ on food labels: saying it may mislead consumers.
No 100% Claim On Food Labels: FSSAI Has Issued: Food Safety and Standards Authority of India (FSSAI) has issued a strict advisory against the use of the word 100 per cent on food product labels, saying it may mislead consumers. The food regulator said it has asked all food business operators to refrain from using the term 100 per cent on food labels, packaging and promotional material as the term is ambiguous and prone to misinterpretation under existing regulatory provisions.
Writing 100% on products is misleading
In a consultation issued on Thursday, FSSAI highlighted the rampant use of the term 100 per cent on labels and promotional platforms of food products. The authority stressed that such terminology is not only undefined under existing regulations but is also misleading. It can create a misconception among consumers.
FSSAI cited the rules
According to the Food Safety and Standards (Advertisement and Claims) Rules, 2018, the term 100 per cent is not defined in any manner under the FSS Act, 2006 or the rules made thereunder. Further, sub-rule 10(7) strictly prohibits any advertisement or claim that undermines other manufacturers or has a misleading impact on consumer perception. No 100% Claim On Food Labels: FSSAI Has Issued A Strict Advisory
Under sub-rule 4(1), it must be ensured that the claims are true, clear, meaningful, not misleading and help consumers understand the information provided. In view of these concerns, all companies engaged in the food business have been advised not to use the term 100 percent on food product labels, packaging and any kind of promotional material. FSSAI said it is committed to ensuring transparency and fairness in food labelling to protect consumer interests and promote informed choices.
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